The short of it
Bodyguard sells moderation to companies. Its social media product is, in its own words, "designed for brands, agencies and public organizations", the entry plan starts at €1,000 a month, and you cannot buy any of it without booking a demo and waiting for a quote.
Shepherd is built for working channels and the people who run them. Sometimes that is one person. Often it is a few: the creator, whoever cuts the videos, whoever answers the comments on a bad week — a small business with payroll, invoices, and an audience that depends on it. Businesses of that size are most of what is on YouTube, and almost none of them have €1,000 a month spare for moderation. Ad revenue has not moved in their favor lately either.
Both products moderate comments. One is priced for an organization with a trust and safety department. The other is one flat price a month per connected source, printed on the pricing page and bought without speaking to anyone.
Protecting a person is not an add-on here
Bodyguard sells something called Individual Protector, which protects "executives, ambassadors, athletes and other public figures exposed to online abuse". It is an add-on, available on demand, from the €3,000 plan. Shield Mode, which strengthens moderation "during launches, crises and high-profile events", is an add-on too.
Read those two lines together and you can see the shape of the buyer: an organization with a brand to protect, which sometimes also needs to protect a named human being, and which will pay extra when it does.
Shepherd starts from the other end. Protecting the people whose names are on the channel is Shepherd's whole job, not an upsell on top of a brand-safety product. And Shepherd's answer to a video that takes off is not a module you activate for a launch: Debut mode and Alert mode are included, because the week you need them is not a week you should be filing a purchase order.
Where we agree
Bodyguard prices by follower count rather than by message, and says why: followers "don't fluctuate during campaigns or crises, making pricing predictable". That is exactly right, and it is the same reason Shepherd charges by the source rather than by the comment. A moderation tool that bills more on the worst day of your year has its incentives pointed the wrong way, and both of us have refused to build that.
The difference is where the floor sits, and who is expected to be standing on it.
Side by side
| Topic | Shepherd | Bodyguard |
|---|---|---|
| Priced on the page, bought without a sales call | Yes | NoBook a demo, then wait for a quote |
| Affordable | Yes$20 / month / source | NoFrom €1,000, plus follower-based pricing |
| Protecting the person is included | Yes | NoIndividual Protector, an add-on from the €3,000 plan |
| Cover for a surge is included | YesDebut and Alert modes | NoShield Mode, an add-on |
| Cost holds steady during a crisis | YesFlat, per source | YesPriced by followers, deliberately |
| Commenter's name kept from the AI | Yes | UnclearUnclear from website |
What each is built for
If you are an organization with a brand across eight platforms, a team to run it and a budget to match, Bodyguard is built for that.
Shepherd answers a different question: what happens to your comment section, your audience, your brand, and your sponsors on the day abuse shows up — when the people it is aimed at are the same few people who have to deal with it, and there is no trust and safety department, no procurement cycle, and no thousand euros a month.
How we checked
Everything here about Bodyguard comes from Bodyguard: its home page and its social media pricing page, read on September 22, 2026. Quoted phrases are quoted exactly, and where a page did not say something we have written that it did not. Prices and plans change, and this page carries the date we looked so you can tell when it has gone stale. If we have something wrong, write to [email protected] and we will correct it. Bodyguard is a trademark of its owner; Little Collie is not affiliated with it.